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Story: Jocelyn Anquetil & Natasha Blake
Creative Producer: Lucy Hawes
Executive Producers: Lucy Hawes & Jocelyn Anquetil
Cinematography: Anna MacDonald
Director Producer duo JUICY (Jocelyn Anquetil and myself) return for a 2nd spicy film together.
'Las Mujeres de Fuego' is an exploration of archetypes of womanhood through history (oh, and beautiful nails)
“In the beginning, there was the goddess…”
So starts Las Mujeres de Fuego, a new campaign film from Fuego Nails. Inspired by the ways mythology and history have been manipulated to cast shame upon powerful women, Las Mujeres de Fuego, or Women of Fire, tells the story of five female archetypes and explores the taboos associated with them ranging from witchcraft to sexuality.
The campaign comes from London-based salon Fuego Nails and launches its Bad Bitch press-on nail collection. Founded by Natasha Blake, at the centre of Fuego Nails is an ethos of sisterhood and female empowerment. A practising bruja, Blake brings her intuitive energy into her job, working collaboratively with her clients to materialise their visions into tangible realities and create deeply symbolic nail art. With Las Mujeres de Fuego, Blake wanted to portray the recurring themes she was seeing in the way her clients were expressing themselves. “I wanted to reflect this within my work so that anyone could feel their personality expressed through the nails they choose to wear,” Blake says. “The idea is that there's a design in this collection for everyone.”
Each of the women in Las Mujeres de Fuego, at the same time, epitomise and usurp stereotyped visions of womanhood. By heightening and poking fun at the traits that have been historically used to hold women down, they turn this narrative on its head. “All the characters are bad bitches in their own way and there's one of them in all of us,” says Blake.
*Read more from Dazed Article below
A JUICY & MILL+ PRODUCTION STARRING
Natasha Blake as La Diosa Del Fuego
Grace Neutral as La Bruja
Josie Man as Angelita Mikaela Lima Costa as Trash Queen
Valeria Chrampani as Bad Bitch Carmen Jade Jackman as Dread
Lavina Loftus-Cheek as Moira Sonny Turner as Lilith
Jimena Mancilla as The Voice of Mother Nature
Nails Fuego Nails
Production Design Ranya El-Rafaey Hair & Make Up Design AJ Juttla
Stylist Emma Jayne Lipop
Editor Amanda Jenkins
Original Soundtrack Marnie Rose Davidge
1st AD Miles Lacey
2nd AD Jo Guthrie
Production Assistant Eve McGovren
Focus Puller Stephanie Kennedy
2nd AC Elisa Spigariol
Camera Trainee Katie McQuillan
DIT Eve McGovren
Gaffer Greg Probert
Spark Jasper Clarkson
Art Department Assistant Emily Noble
Poppy Shephard
Fuego Nails PA Jasmine Lloyd Fuego Nails BTS Photographer Lola Webster
Hair & Make-Up Supervisor Ian Grummit
Hair & Make-Up Assistant Paul Rogers, Graziella Cawthorne Vella, Maya Man, Anya McDevitt and Hannah Frances Martin
Wardrobe Assistant Rhain Teasdale
Director’s Assistant Lucy Abraham
Production Runners Thom Rumbelow, Judit Jakli and Marnie Rose Davidge
Infinity Bae Jadryk
With special thanks to Jahle Jureidini @ MiLK
Asha Chandler @ Arri Rental Karine Gama @ Panalux
EDITORS – TENTHREE
Post-Production Executive Producer Julian Marshall
Post-Production Assistant Producer Rachael Goodger
POST PRODUCTION – THE MILL
Executive Producer Clare Melia
Production Assistant Bruce ‘Brenda’ Langfield
Production Assistant Judit Jakli
2D Lead Georgina Ford
2D Artist Holly McClean
Motion Designer Freya Barnsley
Graphic Designer Jo Guthrie
Colour Artist Megan Lee
Data Lab Alex O’Brien
2D Artwork Support Operator Robyn Goncalves-Borrageiro
SOUND DESIGN- FACTORY
Audio Producer Deborah Whitfield
Sound Designer Josh Campbell